·   The target audience is between 15-24
·   It is an R&B magazine
·   The word ‘vibe’ is in red so it can catch the audience’s attention.
·    ‘vibe’ has used a variety of colours for their title. This could be because it goes with the colour scheme of that particular magazine
·   The magazine's target  is predominantly young, urban followers of hip-hop culture.
·   Vibe is a music and entertainment magazine founded by producer Quincy Jones.
·   Featured segments included the back page list 20 Questions, the Boomshots column about reggae and Caribbean music by Rob Kenner, Revolutions music reviews and Vibe Confidential, a celebrity gossip column. Next profiled up-and-coming artists. The magazine also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.
 
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