Q

· Q is the UK’s biggest selling music magazine and the world’s best music guide.

· The letter ‘Q’ is in capital letters and is in white. It has a red background so it looks very bold.

· The title is very clear because it is only one letter and the colours used in the title complement each other to make the title more bold.

· The target audience is 25-45 and advertises a wide range of music also dealing with past music this is why it is targeted to this particular audience

· It also does in depth interviews

· Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on news stands.

· Often, promotional gifts are given away, such as cover-mounted CDs or books.

. Every issue of Q has a different message on the spine. Readers then try to work out what the message has to do with the contents of the mag.

· Q is normally published at the beginning of a month

· It also compiles a list of approximately eight albums, which it classes as the best new releases of the last three months.

· Founders Mark Ellen and David Hepworth

· Q was first published in 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.